This first discovery phase is all about deep diving into your brand, facilitated by our intensive workshops tailored to your business needs. Think of this as a mega brainstorm. We want to understand the big picture stuff, but also the details. We conduct extensive market research to establish a design baseline.
We combine learnings from our time as in-house designers with our experience as freelancers to offer creative services that respond to today’s needs of founders, design and marketing teams who seek a thoughtful approach to brand building.
From here we will establish the best suited strategy to develop your brand communication and business goals. Our creative process is about showing you a broad spectrum of ideas, with a couple wild cards thrown in.
We target design direction that starts big and narrows in, quickly expanding on our brand strategy to stress-test and achieve milestones.
Once the creative decisions have been locked in, we’ll create a suite of branding assets working alongside your marketing leaders, social media managers, product designers, partners (and the office dog).
What’s left? Launching your brand.