BougeBouge is a community organisation encouraging individuals to adopt active lifestyles through sporting events and programs. Their focus lies on preventing physical dropout and promoting motivation and community involvement for long-lasting active living.

Art Direction
Collateral
Social

Change through movement

The mission of the organisation is to prevent physical dropout among teens, young families and retirees by bringing together active living stakeholders in the communities. The objective of our initiatives is to understand and promote physical activity with an emphasis on motivation. Healthy lifestyles are valued in order to prevent chronic diseases.

Promotion campaign

We worked closely with founder Kathy Tremblay to create a dynamic promotional video that embodies the spirit of BougeBouge and amplifies its message across digital platforms.