The redesign centers on a confident new logo, emphasising Companion’s defining philosophy: it is the only senior-led communications agency in Asia. This distinction underscores its deeper understanding of multi-regional and multilingual markets, elevating its strategic voice in the industry. The wordmark’s alternating ascenders and descenders create rhythm and movement, a visual metaphor for Companion’s constant motion. A fresh sage palette lightens the density of the typeface, while a serif typeface adds a refined contrast—balancing luxury with approachability.