We developed a 15-second promotional video for Jouviance’s anti-aging product with high-performance active ingredients (HA 1.5%), delivered in both French and English. Targeted at B2C audiences—particularly women seeking innovative, results-driven skincare—the video had two key objectives: to recruit new customers within the anti-aging category and to strengthen loyalty among existing fans of effective, trend-forward ingredients. Visually, the videos were designed to spark curiosity and drive foot traffic, balancing clinical efficacy with aspirational appeal. Two versions were created—one emotive, one scientific—each aligning with current beauty trends and consumer expectations while making the product desirable and worth trying.