The logo was designed to subtly suggest a lock, an emblem of home and exclusivity without being overtly literal. Its geometry balances this while reflecting North & Nest’s curated and carefully designed atmosphere. The interplay of circular and diagonal forms creates a sense of harmony and connection, inviting guests into a space that feels both personal and elevated. Powder blue accents breathe energy into the palette, harmonising with the natural coastal tones and elevating the hotel’s quietly sophisticated, design-conscious identity.