The site is supported by a targeted digital campaign designed to engage both new homeowners exploring solar and commercial clients seeking a long-term energy partner. The visual storytelling campaign included brand videos, infographics, and a mix of lifestyle and technical photography. These assets fed into a 12-month marketing campaign focused on high-intent lead generation and brand awareness. This refresh represents Phase 1 of the brand’s evolution, with a Phase 2 planned to expand and further strengthen their identity.